GET THE RECORDINGS
2-DAYS OF MARKETING AND REVENUE MANAGEMENT
These are the 2 Things that MOVE the NEEDLE
Are you ready to unlock the two biggest secrets that actually move the needle in short-term rentals? Join us for Move the Needle, a groundbreaking hybrid event like nothing the STR industry has seen before. This two-day Virtual and In-Person bootcamp is designed to help you master the key skills that will elevate your properties and revenue: Marketing and Revenue Management.
GET THE RECORDINGS TODAY
In today’s highly competitive short-term rental (STR) market, simply listing your property on OTAs like Airbnb or VRBO is not enough. To truly succeed and outperform your competition, you need to master the two most critical aspects of growing your STR business: Marketing and Revenue Management. This is exactly what Move the Needle will teach you, with actionable strategies that you can immediately implement to transform your property’s performance.
Master Revenue Management—Your Key to Profitability
Revenue management is often the most misunderstood yet most critical part of operating a profitable short-term rental. It’s not just about setting a price—it’s about understanding market demand, seasonality, and how to adjust your rates to maximize revenue.
DYNAMIC PRICING: 
How to use advanced pricing strategies to adjust your rates based on supply and demand, market trends, and competitor pricing. You’ll leave with the skills to increase your revenue without needing to add more properties.
OCCUPANCY OPTIMIZATION: Techniques for filling your calendar during slow periods and charging premium rates during peak times, so you can improve your occupancy rate year-round.
MAXIMIZING LENGTH OF STAY
Learn how to strategically encourage longer bookings, reducing turnover and operational costs while increasing revenue.
By attending Move the Needle, you’ll gain the tools to make smarter pricing decisions that maximize your profits—a skill that can quickly separate you from the competition and elevate your revenue.
Don’t wait – spaces are limited, and demand is high.
Unlock the Power of Marketing for Your STR
Marketing is what makes or breaks your success in STRs. It’s not enough to have a beautiful property; if people can’t find it, they won’t book it. You’ll learn how to market your property in ways that immediately boost bookings and revenue, using both organic and paid marketing strategies.
LISTING OPTIMIZATION: 
Learn the art of creating listings that stand out in crowded markets. Bill Faeth will teach you how to craft property descriptions, headlines, and photo layouts that capture attention and convert views into bookings.
SOCIAL MEDIA MASTERY: 
Savanna Hudson will reveal how to use platforms like Instagram and Facebook to grow your STR business, showing you how to create platform-specific content that drives engagement and conversions.
FACEBOOK ADS THAT WORK: 
Bill and Chris Wharton will walk you through creating effective Facebook Ads that attract your ideal guests. They’ll show you how to structure ads, use retargeting, and create campaigns that drive direct bookings—bypassing OTAs and saving on fees.
You’ll leave the event with a complete marketing toolkit that includes social media strategies, advertising tactics, and listing optimization techniques that will increase your visibility and drive more direct bookings.
Learn From the Best in the Industry
Move the Needle brings together top experts who have successfully scaled their own STR businesses and helped others do the same. You’ll learn from Bill Faeth, the leading figure in the STR industry who has built a portfolio valued at $22 million across five states. Bill is widely regarded for his proprietary process of creating Super Properties that generate superior returns and profits.
Why This Matters:

PROVEN STRATEGIES: You’re not getting theoretical advice—you’re learning from people who have done it themselves. Every strategy you’ll learn is battle-tested and designed to get results quickly.

EXPERT GUIDANCE: With speakers like Bill, Savanna Hudson (social media expert), and Chris Wharton (marketing and visual effects expert), you’ll receive guidance from industry leaders who understand the unique challenges STR owners face.

This is a once-in-a-lifetime chance to tap into the knowledge of pioneers in the STR world, gaining insights you simply won’t find anywhere else.
Bill Faeth
STR Wealth Creator
Savanna Hudson
Social Media Strategist
Emile Sakhel
Revenue Management Expert
Chris Wharton
Marketing and Design Expert

Why You Should Attend
This event is designed to give you the tools, insights, and strategies to immediately start making a difference in your STR business. Whether you’re an experienced host or just getting started, you’ll leave with:

•A complete roadmap for optimizing your listings and attracting more guests.
•Proven marketing techniques that go beyond just posting on OTAs.
•Automated funnels that nurture guests and keep them coming back.
•Facebook Ads strategies tailored specifically for STR properties.

Don’t miss your chance to learn directly from the industry’s leading experts and gain an edge over your competitors.

Immediate, Actionable Takeaways
This event is not about sitting passively and listening to ideas that may or may not work. Move the Needle is a hands-on, interactive bootcamp where you’ll be implementing strategies in real-time, ensuring you’re ready to execute the minute you leave.
  • Workbooks & Templates: You’ll receive downloadable workbooks and templates that will guide you step-by-step through each strategy you learn. From email funnels to Facebook Ads, everything is laid out so you can start executing immediately.
  • Live Demonstrations: You’ll see live examples of how to build effective funnels, optimize listings, create high-converting ads, and more. You won’t just be told how to do it—you’ll see exactly how it’s done.
  • Q&A Sessions: Get your specific questions answered on the spot by Bill and the other experts. Whether you’re stuck on a technical issue or need advice on growing in your specific market, you’ll get the support you need.
This event is not about sitting passively and listening to ideas that may or may not work. Move the Needle is a hands-on, interactive bootcamp where you’ll be implementing strategies in real-time, ensuring you’re ready to execute the minute you leave.
Gain a Competitive Advantage
Want to become a 1%'er just like Bill?
With only 500 virtual seats and 20 VIP spots, Move the Needle is designed for STR owners who are ready to seriously scale their business. If you’re tired of playing small, this event will give you the competitive edge you need to stand out in your market.
  • Stand Out in Crowded Markets: With more STRs popping up every day, it’s getting harder to stand out. The strategies you learn at Move the Needle will help you position your property to attract higher-paying guests and outperform your competitors.
  • Outpace the Competition: While others are still relying on basic OTA listings and hoping for the best, you’ll be implementing advanced marketing, revenue management, and automation techniques that will put you miles ahead of your peers.
  • High-Impact Learning: With eight hours of intensive training over two days, you’ll gain more value than most STR owners gain in months of trial and error.
With tickets starting at just $100 for the virtual experience, attending Move the Needle is an incredibly affordable way to gain access to some of the brightest minds in the STR space. Whether you attend virtually or in person, the value you’ll receive far outweighs the cost.
  • $100 Virtual Ticket: Includes full access to both days of live broadcasts, Q&A sessions, and downloadable workbooks and templates.
  • $200 Virtual + Recordings: Get all the benefits of the virtual ticket, plus access to the event recordings so you can revisit the content at any time.
  • $1,000 VIP In-Person Ticket: The ultimate experience, with exclusive access to VIP-only sessions, private dinners with speakers, and the chance to network directly with Bill and industry experts. PLUS... private coaching sessions before and after each day!
No matter which option you choose, you’ll be walking away with strategies that will pay for themselves after just one or two additional bookings—making this one of the best investments you can make in your STR business.
WHAT HOSTS SAY...
The VIP Experience
Unlock Exclusive Access & Unmatched Value
ONLY 20 SEATS AVAILABLE
The Move the Needle VIP Experience is designed for short-term rental owners who are ready to accelerate their business growth with exclusive, high-level access. Limited to just 20 attendees, this intimate in-person package offers a one-of-a-kind opportunity to learn directly from Bill Faeth and other industry experts.
  • One-on-One Time: Spend dedicated time with Bill and the speakers before and after each day’s sessions, receiving personalized guidance and advice tailored to your business.
  • Exclusive Networking Dinner: Join a private dinner with the speakers and fellow VIPs, where you’ll build lasting relationships and discuss advanced strategies in an intimate setting.
  • ​Front-Row Seats: Be at the heart of the action with reserved seating, ensuring you don’t miss a moment of the live demonstrations and interactions.
  • ​VIP-Only Sessions: Access special, extended Q&A and wrap-up sessions, giving you deeper insights and the chance to create a customized action plan for your business.
With only 20 VIP spots available, this experience is designed to deliver maximum impact and personalized support that you won’t find anywhere else. Elevate your STR business by becoming part of this exclusive group—secure your VIP spot today!
VIP BONUS - INSTAGRAM AUDIT
As one of our exclusive 20 VIPs, you’ll have the chance to be selected as the ONE lucky person to step into the hot seat for a LIVE Instagram audit with Savanna Hudson. Together, we’ll dive into your current content, analyze what’s working, and uncover key areas for improvement to instantly boost engagement and bookings. This is a rare opportunity to receive personalized, actionable insights designed to transform your Instagram presence — don’t miss out!
MOVE THE NEEDLE SPONSORS


Transform Your STR Business in Just Two Days
Secure Your Spot Today –
Limited Seats Available!


Meet Your Speakers:
BILL FAETH
Serial entrepreneur Bill Faeth has built and scaled 15 different companies, including the leading short-term rental brand in the industry. With an STR portfolio valued at $22 million, Bill is the go-to expert for building Super Properties that dominate the market. His innovative strategies have been featured on Fox, Fox Business, and in leading industry publications. Bill will teach you how to outperform the competition by mastering marketing and revenue management, two core pillars of his success.
SAVANNA HUDSON
Savanna is a content and social media strategist with years of experience turning digital marketing into measurable results. As the creator behind Instagram sensation Elise Darma’s flagship course, she specializes in helping short-term rental hosts use social media to increase engagement and boost bookings.
EMILE SAKHEL
Emile's unrivaled ability to skyrocket property revenue using cutting-edge techniques creates unmatched opportunity.
•Revenue Management Strategies
•Maximizing and Optimizing Profits  
•Leveraging Platform Algorithms to Boost Bookings
With Emile's system, no money is ever left on the table – every property's potential is fully realized. 
CHRIS WHARTON
A master of visual effects, design, and social media marketing, Chris Wharton has spent years developing cutting-edge marketing campaigns. His expertise spans Facebook Ads, copywriting, and content creation, making him an invaluable resource for those looking to optimize their marketing efforts for STRs.
Reserve Your Spot Today!
Secure your ticket now—whether you’re joining us virtually or as an exclusive VIP guest in Nashville, don’t miss your chance to move the needle on your STR business. This event will sell out quickly, so claim your spot today!


Let’s move the needle together—because it’s time your STR business starts performing at the level you deserve.


What Hosts Say...



Ready to Move the Needle? Take Action Now!
Success in the short-term rental industry requires more than just a good property—it requires smart strategies, expert marketing, and effective revenue management. At Move the Needle, you’ll get the tools, insights, and guidance you need to stand out and succeed. Whether you’re attending virtually or as a VIP, you’ll walk away with a clear action plan to drive more bookings and increase your revenue. Register now and take control of your STR business!


MOVE THE NEEDLE SCHEDULE
Here’s a detailed look at what to expect each day, ensuring you make the most of your time.
ALL TIMES IN CENTRAL TIME
Day 1
Positioning & Listing Optimization with Bill Faeth
Learn how to outperform every other property in your market by perfecting your property’s positioning and online presence.
Social Media Strategies with Savanna Hudson
Discover how to leverage social media to drive bookings and engagement like never before.
Revenue Management with Emile Sakhel
Discover advanced strategies and platform algorithm insights that maximize booking potential and ensure every property reaches its full revenue capacity.
Q&A Coaching Session
Get your questions answered live, on the spot, by industry experts.

Day 2 
Lead Generation and Funnel Building with Bill Faeth
Master the art of building a funnel that turns interested viewers into loyal guests.
200-Day Funnel Strategy with Bill Faeth
Learn Bill's proven 200-day funnel system that keeps your properties fully booked.
90 Days of Content in 90 Minutes with Chris Wharton
Discover how to quickly create and automate 90 days of content using tools like Canva, CapCut, and MMSTR’s social scheduler.
Facebook Ads for STRs with Bill & Chris
Walk through real-world ad examples and get strategies that work for properties like Whitefish Retreat and Elk Lodge.
Final Q&A


Ready for exclusive access and personalized coaching? The VIP experience at Move the Needle offers intimate sessions, direct one-on-one time with Bill Faeth, and a private networking dinner with industry leaders. With only 20 VIP spots, this is your chance to dive deep into advanced strategies, gain expert guidance, and fast-track your business growth. Elevate your experience—secure your VIP ticket now before they’re gone!
Upgrade to VIP for an Unmatched Experience


Reserve Your Spot Today!
Secure your ticket now—whether you’re joining us virtually or as an exclusive VIP guest in Nashville, don’t miss your chance to move the needle on your STR business. This event will sell out quickly, so claim your spot today!
INNER CIRCLE AND MASTERMIND MEMBERS ARE FREE. DO NOT REGISTER
MOVE THE NEEDLE SPONSORS
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